The Sober Living Journal
How To Handle Your First Referral (So You Get More)
By: Kevin EdwardsYou finally got your first referral. A treatment center trusts you enough to send someone your way. What you do next determines whether you get more referrals or whether this is your last one. Here's how to handle it...
The Three Systems That Prove You're Not Winging It
By: Kevin EdwardsReferral sources don't send clients to operators who are figuring it out as they go. They send clients to operators who have systems. Not just ideas. Not just good intentions. Actual documented systems that show: "We know what we're doing." Here are the three systems every operator needs to prove credibility.
How To Find The Right Connectors In Your Recovery Community
By: Kevin EdwardsWarm introductions are the most effective way to build relationships with referral sources. But warm introductions require connectors—people who already have trust and relationships in your recovery community. Most operators don't know how to find these people. Here's how...
Why Expert Positioning Beats Cold Outreach Every Time
By: Kevin EdwardsCold outreach doesn't work for sober living operators. You can send 100 emails to treatment centers and case managers. You'll get maybe 2 responses and 0 referrals. Meanwhile, the operator who's positioning themselves as an expert gets introduced to treatment centers, case managers, and other recovery professionals without asking. Why? Because expert positioning creates attraction. Cold outreach creates resistance.