The Sober Living Journal
Why Referral Sources Ghost You (And How to Fix It)
By: Kevin EdwardsYou had a great meeting with a treatment center. They seemed interested. They asked good questions. They said, "Let's stay in touch." Then... nothing. You follow up. Silence. You follow up again. Still nothing. They ghosted you. This happens to every operator at some point. Here's why it happens—and what to do about it.
The First 90 Days: How to Build Credibility Before You Have Referrals
By: Kevin EdwardsNew operators face the same catch-22: You need referrals to build credibility. But you need credibility to get referrals. Most operators try to solve this by spending money on ads, building fancy websites, or cold emailing treatment centers. None of that builds credibility. Here's what does: a strategic 90-day plan focused on relationships, positioning, and proof of competence.
How to Market to Treatment Centers (By Understanding What They Actually Want)
By: Kevin EdwardsIf you want referrals from treatment centers, you need to understand what they're actually looking for—and market accordingly.
The Most Effective Marketing Strategy for Sober Living (That Nobody Talks About)
By: Kevin EdwardsI watched an operator spend two months doing "marketing." Website redesign. Facebook posts. LinkedIn outreach. Networking events. Cold emails. Zero referrals. Then someone made a warm introduction for her. Three referrals in two weeks. Same operator. Same residence. Different marketing strategy.